Top 3 Content Curation Tools
Content curation is a necessary component to digital marketing. Whether it’s on blog sites or on social media, there is so much information circulating the web that it’s necessary to gather and decipher what’s relevant information and what’s not on specific topics.
To do this, there are a number of content curation tools that businesses can use to help them gather relevant, popular and the most trending information. Here is the top 5 content curation tools worth using for your marketing efforts:
BuzzSumo is one of the most popular and user-friendly tools for content curation. It allows you to do several key things in addition to finding popular content on various topics; these include:
Scanning hot topics that are circulating on multiple social sites (such as Facebook, Twitter, etc.)
Providing influencer sourcing (so you know who to follow online for insight)
Receiving keyword alerts (so you know when content on a particular topic is being addressed)
Getting a competitor analysis so you can track what others in your field are working on and experiencing.
This platform covers all of these, thus making it a necessary tool to any marketing company who is looking for the latest topics on blog sites and social media outlets. BuzzSumo also has the ability to record where this information is being gathered and provide website contact information for when you need to do outreach.
Ahrefs is a platform that is great for looking at a competitor’s backlinks. With it, you can look at what your competitors are linking to—giving you the ability to see what topics are being addressed and on which sites. Simply type in a website’s URL and you’ll be able to see all of their backlinks—it’s that easy.
You can also do general searches by keyword, if you don’t have a particular website in mind. It’s a necessary tool for link building, since you can see what sites have been tackled in another’s efforts—and even see what sites those ones have also linked to. It’s a backlink tool with countless paths to follow.
NinjaOutreach is an influencer-marketing tool that allows you to do content curation by keyword search. The search results will include the most popular topics currently circulating as well as the key influencers by niche. Like BuzzSumo, NinjaOutreach provides the contact information of the various websites gathered—so you don’t have to comb for them yourself while doing outreach.
These content curation platforms are worth your time in gold; however, be ready to pay a monthly fee for each. You can use several of them or do a side-by-side secure cost comparison in order to figure out which is right for your marketing efforts. Some packages even cater to different business sizes.