Tips to Speed Up Your Site Load Time in 2017
If there’s one resolution you should make regarding your business, your marketing, and your website in 2017, it’s to ensure your site load time is as fast as possible.
The speed of your website can have a tremendous impact on conversions for your site. One of the main reasons is because of search engines. You should analyze your site to see where speed improvements can be made because Google puts a significant amount of focus on the load time of sites when indexing them.
Google’s primary focus is on the user experience, and yours should be as well.
Below are some tips to help you speed up your website and avoid not only losing customers but also relevancy in search engines.
Know Your Weaknesses
There are a lot of tools you can turn to analyze your site and see not just if it’slow, but where improvements can be made.
For example, one option is called PageSpeed Insights from Google. This is a web performance tool that will look at the content of a site and then provide feedback based on a score ranging from 0 to 100.
PageSpeed Insights looks at how page performance can be improved in terms of both times to above-the-fold load and time to full page load.
Keep Your Code Clean
Your code plays a significant role in the speed of your site, so dedicate the start of 2017 to making sure your code is nice and neat.
Even issues that seem insignificant such as additional spaces can have a big impact on the overall speed of your site.
Ultimately, the important thing to understand here is the simpler your code, the better your load time in most cases.
Your images are probably one of the biggest factors slowing down your website, and this is also one of the most common issues, but also one of the easiest to remedy. One of the simplest methods to quickly and easily optimize images for your website is to use a program like Photoshop, which has automated options that allow you to optimize the picture size for web applications.
Compress Your Pages
There’s a tool called Gzip that can make your life quite a bit easier in terms of improving the load time of your site and ensuring your visitors are happier with their experience.
Gzip makes it easy to take large pages and zip them or basically compress them. Most browsers support pages that have been compressed this way, and it’s an efficient way to make sure your site is loading quickly.
Finally, to wrap up this list of easy yet effective ways you can speed up your site, think about enabling browser caching. What this means is that when someone visits your business site, the features of the page are stored in a cache. The next time the person visits, the browser loads without another server request, which makes everything much faster.