Tips to Sell Site Ads Even Without a Lot of Traffic
Selling ad space is one of the key ways to monetize a site, but it’s not necessarily easy. If you have a site that’s relatively new or doesn’t have a lot of traffic, you can use something like Google AdSense, but you’re not likely to make a substantial amount of money.
There’s a lot of things to know about selling advertising on your website or blog, particularly if it’s low-traffic. When your site is low-traffic, it can be particularly challenging, since advertisers might not be interested in spending money on a site that not a lot of people are going to see.
However, there are strategies you can follow to sell ads on your site and to do so in a way that will earn you a real income.
Below are some of the most important things to know about selling ad space on your site, regardless of the number of visitors.
Conversions Are Most Important
Even if you don’t have tens of thousands of visitors coming to your site, you can still appeal to advertisers through conversions.
High conversion rates are important to advertisers because it shows your site is going to connect them not with the most customers, but with the right kind of customers. To show that you have the potential to offer them the best conversion rates, you have to know who you are as a site.
You need to know what you offer your visitors, and who your visitors are.
To do this, start by using a real-time analytics tool that will show what people are looking at, what keywords direct them to your site, and what parts of your site are the most popular.
Have the Right Price
If you want to sell ad space on your website or blog, you need to let advertisers know your pricing. To come up with a number, you’ll need a figure that’s the cost per 1000 views, also called CPM.
If you’re just starting out, it can be a good idea to start low, particularly if you don’t yet have a ton of traffic.
Create an Advertising Page
You should have an advertising page directly on your site. This will offer a brief overview of why advertisers should spend money with you. Go ahead and include the visitors your website gets, as well as demographics and general information on how long they stay there, and what your most popular areas are.
If you’re not comfortable having your traffic listed on the site as a total number, make sure you give some compelling information regarding demographics, as well as engagement.
If you have a site with tons of traffic, you’re probably going to have advertisers coming to you. If you’re not as established, it’s important to reach out to potential advertisers, rather than hoping they’ll find you.
Selling advertising even if your number of visitors isn’t huge isn’t impossible, but it might require some more work, like the strategies listed above.