The Top Mistakes Not to Make with Your Business Cards
There are some mistakes everyone knows not to make with business cards. For example, you shouldn’t give someone your business card without accepting theirs in return. Most of us know not to use insane fonts on business cards in a conservative industry. Here are the top mistakes not to make with your business cards. We will also provide a few tips on how to avoid making these mistakes.
Not Using a Template
What happens if you don’t use a template? One likely outcome is that you have text, graphics or design elements outside of the safe zone on your business card. The safe zone is that margin a fraction of an inch inside the edge of the card where it wear and tear is unlikely to occur. Text and graphics outside of the safe zone are prone to being torn, worn or ripped off. Or it may be bent or marked while riding in someone’s pocket. You don’t have to have a border around the safe zone of the business card, but if you do, it must be even.
Another benefit of using a template is that it warns you when your card is not good enough for customers. For example, the best templates warn you when text is too small to be legible to the average customer. It may tell you when the text will overlap with a decorative element like a flourish or graphic design. In short, you can’t afford to ignore existing business card templates when working on your business card design.
Designing in RGB Mode
In general, you should design the business cards in CMYK mode. If you create the business card in RGB mode, convert it to CYMK and double check how it looks before you send it to the printer. This will minimize the odds of running through your ink or paying for 500 business cards at the printer that don’t reflect the color scheme you intended.
Ignoring the Back of the Card
Photographers often turn the back of a business card into a portfolio of their work. Mistakes here include printing in the safe zone of the business card and thinking that mediocre quality images on the back will sell your graphic design, makeup or photography services. Nearly everyone else ignores the back of the business card. Yet this is valuable real estate. Consider putting your logo, name / business name and tag line on that side of the card. It reduces the odds someone throws it away. Doing this builds brand awareness. And it prevents others from using the back of your business card as a piece of writing paper. The back of the business card can also be put to work by including mission statements, tag lines, social media handles or appointment reminders. This ensures you don’t have too much text on the business side of the business card.
Trying to Do Too Much
A business card is like an elevator pitch. It has to contain the essentials that make the sale and nothing more. Too many decorative elements become clutter and hurt the impression you leave with clients. Another mistake is trying to fit all of the information about your business on the business card. For example, say you’re a photographer or handyman. Don’t try to list every type of work you do on the business card.