SMO vs. SEO Services: Which One is the Best for You?
When it comes to online marketing, you have a wide array of options to get your brand out there. However, two of today’s top contenders are search engine optimization (SEO) and social media optimization (SMO). This makes things a bit confusing, especially for budget-conscious brands, when it comes to choosing which one to prioritize, as both offer promising results. So, should you opt for professional SMO or SEO services?
The Difference Between SEO and SMO
Before you decide which kind of online marketing to focus on, you should first know the difference between SEO and SMO. As mentioned earlier, SEO stands for search engine optimization. It aims to improve a website’s ranking in search engine’s organic results, helping the site to be more visible and easily accessible online.
SMO, on the other hand, is social media marketing. It is a popular aspect of digital marketing but is slowly establishing its own identity with the rapid growth of social media. SMO focuses on the use of social media to spread awareness and publicity about a product or brand. It may sound like something you shouldn’t need professional help with, but it can actually be an important branding aspect for certain companies.
Simply put, SEO is a wider approach to improve your brand and website’s web presence while SMO aims to promote your brand to actual users that utilize various social media platforms. Both aim to improve brand recall but with different audiences. Differentiating between the two is important for new business owners, so they can better decide which one is a great option for them.
Which One is Best for You?
When deciding between getting SMO or SEO services, the first thing you should ask is: what are your brand’s goals?
Do you prefer to be instantly known by potential clients or do you want to be more easily found when Googled? Some companies prefer to reach out to their target market on a more personal level, which is through social media. However, having a website that tops search engine results lists can give your brand great credibility. Both are excellent ways to establish your presence online, it just depends on your preferences.
For some brands, being able to interact with customers instantly is a great way to provide service. It can enhance their branding and help them achieve certain goals. Being approachable and more human works best for brands like these, so posting engaging and viral content on their social media accounts would be the best techniques to establish their company’s character.
However, others need to be more formal and trustworthy, so they have to project their brand in a more professional manner online. Sharing tips and entertaining posts on Facebook or Twitter won’t do in cases like these. They need an impressive website that is easy to find through various search engines. If they can even top the results lists for their services, that’s even better.
So, should you opt for SMO or SEO ? The answer depends on your objectives and goals. As SEO services also offer SMO methods, it’s best to consult with your digital agency to learn more about the right online marketing method for your business.