Is It A Good Idea To Rebrand The Business Blog?
Is your business blog operating as it should or not? Is the traffic that you get increasing business or not? When the answer to these questions is negative there is a pretty good possibility that you want to seriously consider going through a rebranding. Every single content marketing strategy that is launched when you create a new blog is obviously not going to be suitable forever. You want to adjust and keep up with everything that happens in the industry.
The truth is that it does not matter if you hire an agency to help you with the rebranding or you do it alone. Everything is always going to be connected with the following factors.
See If Name Changes Are Needed
In most cases you will not really want to change business name or business blog. However, if the name of your business was recently changed, it is a certainty that the name of the blog also has to be changed. You want to be sure that the name is properly chosen so the blog is accurately represented. Try to make the name memorable, short and if possible, add keywords.
Work On Blog Design
Rebranding your blog automatically means that you have to work on the design. The design changes are going to have the most impact on the entire process. Make sure the design is as user-friendly as possible and that everything is consistent in terms of branding efforts. All the pages on your blog have to be mobile friendly, responsive and really easy to share on social media. The ideal design is the one that the target audience is going to appreciate.
Analyzing The Current Content Available On The Blog
When handling content alone, be sure that you look at the posts that you have. There is a pretty good possibility that there are some posts that will not reflect the business you run today. Try to use some analytics tools in order to see what engagement was created in the past with the articles you published. It is possible that old content is no longer going to be applicable to the brand you created. Deleting such posts is normally necessary.
Updating Social Media Accounts
Your blog is not the only part of your branding effort. It is really important that after rebranding the blog you also make suitable changes to reflect the rebranded website. Every single smart business manager out there understands that social media is really important. You want to be sure you do not confuse the followers you already have. Be sure you always update your social media channels as soon as possible when rebranding the blog.
Rebranding the business blog is normally a good idea when you want to improve your results. However, this has to be done in a proper way. In many cases we see that business managers simply hurry and make hasty decisions. This is not at all a good idea. You always want to take things methodically and you need to properly rebrand your blog when you make the decision.