How you can use photography to create stunning web designs
It is a well known phenomenon that stunning visuals can make or break any designing project and its power is not just limited to web designing. This is evident from the fact that you tend to eat food that looks pretty or read a print ad to the T if it has stunning visuals. That is the reason why it is important for web designers to lay special emphasis on the overall aesthetic aspect when they are designing a website. Everything that you see around you seems attractive because of the enticing visuals. In terms of website design, photography plays a massive role as it helps convey the visitors the actual purpose of your website through a well composed photograph. Besides, photography becomes the need of the hour especially for designers whose artistic skills are limited to drawing stick figures. Given below are some essential ways to transform a good website into a great one by simply using your good photography skills.
1.) There has to be an accurate level of contrast in your web design and photograph:
You cannot ignore the fact that the usability of a website is pivotal and everything must revolve around this factor. The website may have the most alluring of images and photographs; however, if it fails to deliver on the usability front, it will be rendered useless. Therefore, paying special attention to the contrast that you use in your website design is important. Essentially, when you design a website, you are also looking at the text matter that will be placed around the image. Therefore, if there are faults in the contrast, the text will not be visible and this can be detrimental for any website.
One of the most basic ways to counter this problem is by using contrasting colours. Essentially, if the photograph that you wish to include in the website is dark, then the corresponding text surrounding it should be light. Sometimes, a simple element like drop shadow can do the trick.
2.) Make the images relevant:
If there is absolutely no connection between the website and the image that forms part of it, it will hardly succeed at entertaining people. Essentially, the business or the company that is being promoted through the website must include photographs that relate to that particular business. A fashion website cannot have images of cupcakes as it is completely unrelated. Besides, if your business involves selling of vintage clothes, you must use the photographs of the original vintage clothes that can be purchased from your store as opposed to the glut of stock photos that are available online. This can visibly mar the reputation of your company or business and everything that you have worked for can essentially go down the drain.
3.) Make the images life like:
It goes without saying that a larger image is likely to have an equivalent impact on the user. Using a relevant image to cover the entire surface of the website’s homepage can be considered as an excellent idea as it will help draw attention to the website and make it visibly attractive and influential.
4.) Never compromise on the quality:
When designing a website using photographs, you must make sure that your client uses photographs only of the highest quality preferably shot by a professional. Photographs with poor composition, lighting and even unfocused images with an unnatural blur can be off putting. You need to be more careful about the quality of images being used as a website designed with below average quality photographs can have a negative effect on your portfolio as well.
Martha Patterson is a professional web designer and designs everything from websites to blogs and even ecommerce sites. She has also created several online tutorials for beginners and even for the experts in the industry.