How To Increase Customer Engagement In Retail
Customer engagement is very important in 2019 as it can be so tricky to keep your customers interested and encourage them to come back. Many brands are massively focusing their strategies on customer engagement and how they can increase this so if you aren’t, then you could be missing out. Increasing customer engagement can be hard but it doesn’t have to be if you know what the best route to take it.
To help you with this, we have put together some tips to help you to increase customer engagement. Keep reading below to find out more about some of our ideas.
Use Digital Signage
One of the new and emerging technologies that is really making a big impact on engagement, and will continue to do so in 2020, is digital signage software. With these signs in your store, you can add messages and QR codes that your customers have engage and interact with as they walk around. Digital signage for shop displays can be managed centrally and it can be beneficial for those seeking to increase engagement. As long as you are using the right content, you should be able to reach your customers.
Interact On Social Media
In the retail industry, social media is often one of the best tools that you can use to increase engagement. The great thing about sites like Facebook and Instagram is that you can easily interact with your customers and encourage them to engage in a number of ways. Whether you are asking them a question, conducting a poll or even holding a competition, you can really improve your engagement in this way. If you haven’t done this before then we suggest reading some tips on how to do it effectively in order to build your brand and its social media presence.
Ask For Reviews
Another great way to increase customer engagement in retail is to ask your customers to give you a review. Many brands ask their customers to fill in a short survey after their visit to a store in order to get some valuable feedback. While this can be handy to find out about any issues with your store, you can also use it as a way to engage your customers and tell them about any new offers. Try to ask for reviews both instore and online as this can really help to boost your business over time.
Our final tip for those who want to engage their customers is to make sure that you are personalising any communications. There are so many brands out there right now who are adding customer’s names to communications and reminding them of things in their baskets through emails. If you don’t get on board with this personalisation trend, then you might struggle to really engage your customers. Try to bring your brand to life and see what you can do to personalise their experience.
Engage your Customers
If you are planning on increasing your customer engagement in the near future, then you should make sure to try out some of the tips that we have given you in this article. Customer engagement is very important in the retail industry and now is the time to really make a difference to your brand.
Try to give some of our ideas a try in the coming year and see if you can improve your engagement levels over time. Consider digital signage and ask your customers questions on social media. The more engagement you get, the better your brand will do over time.