Does Your Official Company Website Really Need E-Commerce Features?
If you have recently become the owner of a new small business, you may be wondering if you really need to advertise it on the Web. After all, you may be in charge of a local pet store, in which case business will largely be restricted to your local area. Most purely local businesses count on a potential customer base that comes within a radius of 50 miles. This may be all the business you need to set you up for a lifetime of profits. However, if you are planning to expand your business beyond these initial parameters, advertising on the Internet will be an absolutely essential component of your agenda.
If You’re Going To Be On The Internet, You May As Well Go All The Way
Having your official company website on the Internet is the best way to ensure that your customers are aware of you. There’s not much point in going through all of the trouble to establish a business if no one will ever hear of it. Nowadays, the bulk of the consumer population does most of its shopping and purchasing directly over the Internet. If you want to be among the businesses who are consulted the most, you need to be there.
If You’re Going To Sell Over The Internet, You’ll Need An E-Commerce Site
If you plan on selling goods and services directly to your customers over the Internet, you will need to establish an e-commerce site. This means that you will need to have an official web store, complete with website shopping cart. These are essential features of a modern official company website that no business should ever be without. By giving your customers the option to purchase goods directly from your site using their credit card or Paypal account, you open up a world of convenience for them and then reap the rewards.
Having A Shopping Cart On Your Website Increases Your Volume Of Sales
The main reason to have a shopping cart on your website is to give your customers a place to store items that catch their interest. They can put the item in their cart and then continue browsing around the rest of your website for other things that might catch their fancy. At the end of their shopping trip, they can then go back to the cart, move that item into Checkout, and purchase it.
Even If They Don’t Buy Today, The Reminder Will Stay
Even if a customer chooses not to purchase that particular item right there and then, it will stay in their shopping cart until they delete it or move it to Checkout to purchase it. This means that there is always the chance that they will eventually purchase the item, thus guaranteeing money in your bank account. This is the precise reason why a shopping cart is an essential feature of any modern business website, and why you simply can’t afford to be without one.