Digital Marketing Trends You Should Know
It is becoming clear that digital marketing is the future of doing business. An entrepreneur who does thorough market research would know that most customers, in whatever industry, are all online. If a company wants to get their attention, they would have to fight tooth and nail for it. Indeed, marketing has shifted from the traditional billboard and flyers to search engine rankings and web presence.
But just like any other movement, digital marketing best practices are ever-changing. There are Internet trends that are dependent on consumer behaviour and the evolution of current technology. We are talking about studying how consumers are using the Internet and their devices, and how companies can utilise it to their advantage.
Based on research done by Stacy DeBroff, founder and CEO of Influence-Central, and her experience working with 350 brands, she presented a rundown of trends in digital marketing we should all know about.
Catering to mobile users
There is no corner in the world where you do not see people using their mobile devices. Everything is available for mobile now, photography capabilities, photo editing, music streaming, movie streaming, games, alarm reminders, and more — you get the picture. But more importantly, the availability of shopping apps has made it easy for consumers to browse through a product collection while they are killing time and make a purchase fast. An entrepreneur who wants to take advantage of this would be wise to set up their own store app, offer coupons and discounts for mobile users, and advertise using mobile.
Geo-targeting to users’ location
It was initially believed that geo-targeting works better if you target the location where the influencer lives –which means where your company is located. It makes sense, geo-targeting is basically singling out a specific location, and is it easier to do it in your hometown. But right now, it would also be wise to geo-target where majority of your audience lives. So give your analytics another review, where are majority of your customers located other than your own neighbourhood? Go push efforts towards that location as well by offering promos to them.
You can set-up geo-targeting through paid ads or PPC. This can be pricey because you bid for a spot on Google, on top of that, you also have to pay a certain amount per click that the campaign gets. Another cost-efficient way is by using geolocation software. It could be as simple as allowing the user to select their country or IP spider that can automatically trace user location through their IP address. Because it is such a complex tool some web hosting platforms may not support it. If this is your case, you can transfer a domain name to another hosting platform which allows you to use the tool.
Maximise video marketing
Not sure if you noticed this, but more and more videos are being shared on Facebook. It does not even matter if these were old viral videos, just as long as it tugs at the right emotions, people are still sharing them. You do not have to create emotional commercials to get a slice of viral fame, although of course you can do that. But something as simple as a 15-second demonstrations videos of your products can also do the trick. It works just like unboxing videos, so if you can create one per flagship item or service, you should do so.
Focus on the “instant”
Kids today are growing up with social media and technology, and this allows them to communicate with their friends and order what they want instantaneously. Which means, in the near future, “instant” is going to be the norm. You can start doing this now by responding to comments and feedback promptly. From there, be on the lookout for the latest in consumer behaviour and craft new strategies.
Increase in Instagram stories
More celebrities and social media users prefer Stories than Snaps, these days. You can take advantage of this by pushing more efforts on Instagram. Do not just post beautiful pictures and targeting all hashtags that are relevant to you — use Instagram stories, too.
These are just some of the trends in 2017 that will surely carry over the next year until new consumer behaviour research has surfaced. Keep these things in mind when you create your digital marketing strategies for the next half of 2017 and early 2018. Good luck!