Digital Marketing Trends You Should Know

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It is becoming clear that digital marketing is the future of doing business. An entrepreneur who does thorough market research would know that most customers, in whatever industry, are all online. If a company wants to get their attention, they would have to fight tooth and nail for it. Indeed, marketing has shifted from theRead more

What to Expect From Top-Tier Digital Marketing Agency

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It is difficult to overstate the importance of hiring a digital marketing agency so the focus should be on partnering with the best in the industry. Unfortunately, solo marketers with basic SEO knowledge and experience masquerade as fully-fledge advertising agencies. These marketers charge dirt cheap for their services and the results soon speak for themselvesRead more

5 Ways Social Media Can Help You Market Your Business

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Many businesses are using social media to help them market their business and stay in touch with some of their customers. But should you use social media to help market your business too, and would you really benefit from it? Whether you run a dental practice, work for an RV firm situated in a nationalRead more

Tracking Your Influencer Marketing ROI

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Influencer marketing has been touted as being the latest big trend to hit the business and advertising world. This is in the wake of influencer marketing studies showing impressive results like a 650% ROI – that’s right: for every dollar spent, there are influencer marketing campaigns that have tracked as returns as high as $6.50.Read more

How to Create a Strong Digital Marketing Strategy

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Many business owners make the fateful decision of handing over the digital marketing reigns to an agency and waiting for results which may never come. Although you are not an expert in digital advertising, this is no reason to blindly follow your marketing professional. You can have some input in the strategy to ensure thatRead more

The 5 Metrics Every Marketer Should be Tracking

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Data-driven approaches are, by far and large, the most effective approach to marketing. Being able to rely on data analysis allows a marketer to make smart choices, be flexible enough to follow new trends as soon as they change, and make the best of different advertising channels. Knowing how to use all this seemingly infiniteRead more

Can Artificial Intelligence Be Used in Marketing?

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We tend to think of artificial intelligence as something in the physical form of a futuristic robot, but A.I. already exists in numerous forms today, and is regularly utilized in a range of fields – especially for marketing purposes. From user-tailored advertising to consumer trend analysis, A.I. will continue to help businesses improve their marketingRead more

Is It A Good Idea To Rebrand The Business Blog?

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Is your business blog operating as it should or not? Is the traffic that you get increasing business or not? When the answer to these questions is negative there is a pretty good possibility that you want to seriously consider going through a rebranding. Every single content marketing strategy that is launched when you createRead more

Fill out your Digital Marketing Campaign with Pay-Per-Click Advertising

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No matter who you ask, you’ll hear the same thing again and again: that the PPC (or Pay-Per-Click) digital marketing industryhas definitely become the largest digital marketing tool on the internet. With reported annual spending figures reaching 14 billion dollars last year, you’re likely no longer asking why online companies are using this advertising technique,Read more

SMO vs. SEO Services: Which One is the Best for You?

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When it comes to online marketing, you have a wide array of options to get your brand out there. However, two of today’s top contenders are search engine optimization (SEO) and social media optimization (SMO). This makes things a bit confusing, especially for budget-conscious brands, when it comes to choosing which one to prioritize, asRead more