Simple Techniques to Optimize Your Platform for Lead Generation

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With the development of technology, acquiring knowledge and information is not a hard task anymore. However, with the vast sources containing the same information circulating around the internet, aiming to get into the first page of a search result is a challenging task. This is where optimizing your website comes in handy. Website optimization worksRead more

3 Reasons Why You Should Use Print Marketing

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You might think that print marketing is dead. Running online ad campaigns is so easy now. Why would anyone spend money on dead trees, right? Wrong!   In 2017, more than $15 billion were spent on flyers in the USA alone, and this trend is only going to grow in 2018. Print marketing is becomingRead more

How Your Business Can Attract Gen Zers with Snapchat

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As a business leader, you know how important it is to use social media to get new customers. Ever since starting your business, you’ve worked hard on getting your business’s name out, spreading the word on platforms like Facebook and Instagram. You’ve used every resource out there, from smart analytics of data to the bestRead more

4 Social Media Tips To Help Boost Your Brand’s Following In No Time

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When used effectively, social media is one of the best tools a marketer has at their disposal. While some businesses do manage to find crazy success with just one viral tweet, most entrepreneurs have to slowly build their following one username at a time; while this might sound tedious, attracting a large audience online canRead more

Digital Marketing Trends You Should Know

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It is becoming clear that digital marketing is the future of doing business. An entrepreneur who does thorough market research would know that most customers, in whatever industry, are all online. If a company wants to get their attention, they would have to fight tooth and nail for it. Indeed, marketing has shifted from theRead more

What to Expect From Top-Tier Digital Marketing Agency

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It is difficult to overstate the importance of hiring a digital marketing agency so the focus should be on partnering with the best in the industry. Unfortunately, solo marketers with basic SEO knowledge and experience masquerade as fully-fledge advertising agencies. These marketers charge dirt cheap for their services and the results soon speak for themselvesRead more

5 Ways Social Media Can Help You Market Your Business

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Many businesses are using social media to help them market their business and stay in touch with some of their customers. But should you use social media to help market your business too, and would you really benefit from it? Whether you run a dental practice, work for an RV firm situated in a nationalRead more

Tracking Your Influencer Marketing ROI

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Influencer marketing has been touted as being the latest big trend to hit the business and advertising world. This is in the wake of influencer marketing studies showing impressive results like a 650% ROI – that’s right: for every dollar spent, there are influencer marketing campaigns that have tracked as returns as high as $6.50.Read more

How to Create a Strong Digital Marketing Strategy

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Many business owners make the fateful decision of handing over the digital marketing reigns to an agency and waiting for results which may never come. Although you are not an expert in digital advertising, this is no reason to blindly follow your marketing professional. You can have some input in the strategy to ensure thatRead more

The 5 Metrics Every Marketer Should be Tracking

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Data-driven approaches are, by far and large, the most effective approach to marketing. Being able to rely on data analysis allows a marketer to make smart choices, be flexible enough to follow new trends as soon as they change, and make the best of different advertising channels. Knowing how to use all this seemingly infiniteRead more

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