Beat the Heat: The Three Must-Do’s for Preparing Your Business for the Summer
As entrepreneurs and marketers, we tend to become so laser-focused on our businesses that we forget about the changing of the seasons.
That being said, the summer in particular can be a massive drag on your productivity and bottom line if you’re not mindful. If you’ve never prepped your business for summer, you should take the time to understand the necessary steps to beat the heat, stay focused and ultimately keep your customers and clients happy.
Preparing Your Home Office
First and foremost, you need to lock down your home battlestation whether you’re a solopreneur or your simply do some business on the side in your own space.
The summer months obviously represent major heat, which means taking the following precautions to ensuring that you’re comfortable at home:
- Invest in shading solutions such as plantation shutters to block out pesky sunlight, keep your energy bill down and fight against the constant glare at peak daytime hours
- Make sure you have a high-powered desk fan or an area fan to keep yourself cool without blowing out your air condition
- Stay as hydrated at possible: as dehydration can kill your productivity, keep bottles of water or a cooler handy (and likewise, perhaps stop chugging at much coffee throughout the day)
These three tips are crucial to finding comfort in your home office when it’s blazing outside.
Making the Most of the Season
That being said, you should strive to make the most of the warmest months and actually enjoy the weather yourself.
Just as many other entrepreneurs do, you should use the summer month as an opportunity to knock out more remote work. This could mean taking a vacation with your family where you put in the hours via laptop or simply spend more time at a local coffee shop as you finish some work here or there.
Even if you simply start taking your lunches outside, do something to get out in the sun for the sake of your mental health.
Yet doing so may seem easier said than done, especially if you live in a harsh climate, right? Once again, the key to productivity during the summer months is staying comfortable.
For example, ditch the suit-and-tie and wear some clothes more fitting for the season. Likewise, make sure you can actually get work done away from home by once again staying hydrated for the sake of your productivity. Finally, mobile investments such as portable chargers and screen glare protectors ensure that you can actually get down to business on-the-go.
Anticipating the Summer Slowdown
Many businesses actually slow down during the summer, which makes perfect sense when you consider the amount of entrepreneurs taking their own vacations. Because of this, you need to prepare for business to cool off a bit and establish a nest egg if necessary. Similarly, you need to keep up communication with clients and customers to ensure you’re on the same page in terms of your availability and deadlines.
Don’t let the summer months fry your business. Instead, take the necessary steps to stay comfortable and productive this summer: you’ll thank yourself later.