An Important List of Do’s and Don’ts to Remember when having Your Website Designed
Creating a website is, in and of itself, not quite hard – with a minimum amount of skill you can actually do it yourself if you want it simple. Designing it, however – making sure that the people who visit it are attracted to it, and continue to visit it – is a whole other matter.
Even that shouldn’t be too hard, provided you keep some simple rules in mind. If you make sure your customer is your first priority, then you’re on the right track. Planning to design your website or want to make sure your existing site is more efficient? Here’s an important list of do’s and don’ts to remember when having your website designed.
Let’s start with the dos
To be sure, there are some important things you have to keep in mind, and they should be mentioned first. Here are the three most important ones:
Do keep a structure. Structure is not just important so your viewers and visitors can easily navigate to where they wish to go; it’s also crucial if you are to spend as little time as possible maintaining the site. A good, simple structure is essential.
Do focus on what’s important. Don’t bother promoting what is not essential. Don’t bother trading stories. Don’t give any more information than the visitor wants to gain.
Do use colours and graphics for your benefit. Study the use of colours – and how they might affect your audience.
The big no-no’s
There are some things you should absolutely avoid, of course, and here are the top three as well:
Don’t write a book. Keep your words for an article or content to a minimum. Focus on the essential information. Visitors usually don’t read – they scan.
Don’t overdo it with the keywords. Keywords are important to get traffic, but don’t overdo it. Make sure your text is interesting and not overloaded with phrases and words that are obviously meant to generate traffic.
Don’t complicate it. KISS – Keep It Simple, Silly!
Here’s another tip: an important one. Don’t make everything that is on your website into an image. Text is there to be text, and shouldn’t be converted into an image. You want to keep this rule in mind for two main reasons. Firstly, an image takes a lot longer to load – and regardless of modern technology, most people are patient for only three seconds or less when it comes to loading a certain page. Secondly, you’ll have a lot easier time to update your pages when a new article, good, or service comes along and you need to adjust the content. Be smart and keep it simple, as any Oxford web design professional from Xist2 will tell you. Design well!
Image attributed to KROMKRATHOG/FreeDigitalPhotos.net