6 Ways Mobile-First Has Impacted the Business World
While mobile communication is not really new, it continues to have a dramatic impact on every kind of business. As the technology gets better and continues to evolve, more employees and employers alike are adopting it for everything from efficient communication, HMI applications, and customer service.
There are several ways mobile communication has had and continues to have an impact.
Improved Customer Experience
Mobile communication allows businesses to stay in touch with their customers in more ways than ever before. From texting to mobile messaging, sending notifications, requesting reviews, and confirming appointments is easier than ever.
Most customers would rather be contacted this way than by phone. It makes it seem more personal, but it also means they can answer or not answer at their convenience, and refer back to messages for information if need be.
Most customers also access email on a mobile device, and this means your communication with them can be even more robust. Often, purchases are completed online, so you can provide them with a great mobile checkout experience as well.
Better Marketing Strategies
From SMS short codes that can be used to redeem offers and subscribe to newsletters to mobile friendly websites that offer menu options, pre-orders, and even purchasing options, you can reach your customers in entirely new ways using mobile communication.
Mobile ads are also another essential part of your marketing strategy, and they are much better and easier to create in almost every social media platform and in search engines than ever before. Pay attention to which social media sites your customers spend the most time, and advertise there.
Don’t neglect other sites and other methods though. They could be markets that present you with even more opportunities to reach new customers.
Enhanced Peer Collaboration
Not only can you do a better job communicating with your customers, but your team can communicate among themselves more easily as well. There are a multitude of mobile applications that make working together much easier.
There are many chat apps like Slack and Google Hangouts where you can create channels, group chats, and set up ways for your teams to communicate.
In addition, there are many project management apps that also allow you to communicate and to share documents and information without the worry of emails getting lost or deadlines being missed. Many of these apps like Asana offer time tracking, time management portions, and can be integrated with standard calendar apps.
Keeping your team communicating effectively can make you more efficient: they can get more done faster. This kind of communication even enables you to change how your workforce works, allowing them to work from almost anywhere. Remote workers are generally happier, so this can improve employee retention rates and your bottom line.
Remote Device Management
Speaking of remote working, for industry the ability to manage devices, especially those that are a part of the Internet of Things has caused a revolution. The ability to classify and utilize big data in real time means that alerts, device and production monitoring, and even troubleshooting can be performed from a distance.
This changes the dynamic of the industrial complex, from factories to warehousing, making them more efficient and changing the face of the workforce.
Real time operations and control have become a reality, and the use of web based HMI and mobile SCADA means that an Open Automation software solution using the cloud is an affordable option for nearly any sized business.
The same technology that makes device management more feasible also makes growth much more feasible. Cloud applications and mobile first apps make handling business operations much easier.
Scaling operations no longer takes as large of an investment in new equipment and software, and can sometimes be done with existing personnel.
Want to save money and time, along with storage space and do things that are better for the environment? With mobile communications and file sharing, you can use a lot less paper or go paperless entirely.
More apps and document sharing options are available than ever before, and many can be encrypted and secured, allowing you to share even sensitive data with employees and others who need access to it.
There are a multitude of ways that mobile communication can impact your business. You can improve the customer’s experience and your marketing efforts. You can also improve productivity by enhancing employee communication and allowing them to work remotely and even control devices in your factory and office from anywhere. You can even grow faster, and go paperless, doing things that are better for the environment.
Embrace mobile communication, and your customers and your business will thank you in the long run.