6 Reasons Why Your Website Might Not Be Doing Its Job
While there are still many small businesses that don’t even have a website, if you’re part of the bigger majority that does, but it’s still missing things customers want to see, your business isn’t benefitting from having one anyway. It’s important for your business that your website displays all the essential information your customers want to see otherwise it could turn potential customers away. If you own a website, but you’re not sure what it’s missing, have a look at some of the below reasons why your website might not be doing its job.
Whether you own a small or big business, always make sure your customers have an option to sign up to a newsletter. Not only will that enable them to stay in touch with your company but it also gives you a way of marketing future products in a cost-effective way.
Email marketing may be the oldest trick in the book, but it is an effective trick nonetheless. Besides, the technology behind email marketing is much more advanced today. For example, you can suggest products based on each customer’s purchase history. You can also fine-tune email content to suit groups of customers.
Even better, all of these features are fully automated. You don’t have to do a lot of programming or compose email content manually. Simply connect the newsletter system to your customer database, ecommerce platform or CRM system, and you are all set.
Social Media Links
In this day and age, it’s important to have a good social media presence so you always have a free way to market your products and services. Advertising your social media links on your website will allow you to build a good audience that you can market to. Not only will your customers get to see more information about your business by using social media, but they’ll also see how active you are. Always make sure you create regular new posts, so customers can see your business is regularly online.
Another great thing about social media is the user engagement it brings. Customers can ask questions and respond to your social media posts directly. On the other hand, you can get insights from your social media followers; insights from customers can be handy when you’re trying to improve user experience, and develop better products. These social interactions will also form a stronger relationship between the brand and its customers. Loyal customers are the best marketers, aren’t they?
Potential customers aren’t going to want to buy any products or hire your services if they don’t know what to expect. Always make sure you have testimonials displayed on your site so clients can see past work you’ve done and how happy clients are with the services you’ve provided. If you are a new business, consider offering your products and services at a discounted rate or even offer freebies just to give your business the testimonials it needs to succeed.
Don’t forget to quote testimonials posted on third-party websites. Yelp and other review sites are considered to be credible sources of reviews. It is not uncommon for customers to search for reviews on these sites before making purchases. Maintaining reviews on third-party sites and providing the right responses to them will boost your business’s online credibility.
A Search Feature
Having a built-in search feature is a must. Most of the time, your visitors find your site – or a particular page of your site – through search engines. Other times, they visit the Home page with the intention of finding information or a product. This is where a search feature comes in handy.
Allowing visitors to search for the information they need will improve the user experience greatly. The faster they can get to the information they are looking for, the more comfortable they will feel while browsing through your site. Studies also revealed that being able to find a product quickly increases the chance of purchase by a substantial margin.
The same search feature should be available on the product catalogue or Shop page. Customers must be able to define a price range or search for detailed parameters. The goal is to get customers to the products they need as quickly and easily as possible to maintain a high conversion rate.
Detailed Contact Information
Of course, you’ll want to make sure your customers can get in contact with you with their queries, so make sure you provide multiple contact methods for them to do so. If you look at online casino Netbet you’ll see their main contact information is on the top bar of every page, and they also allow consumers to get in contact with them via live chat as well as multiple other methods. It’s important you provide as many contact methods as possible just so your customers have a choice and they feel more comfortable when contacting you.
Contact information, especially location details, also help with SEO. Google and other search engines are now prioritizing local businesses when displaying search results. You can start by adding your business to directories and Google Maps. Add location details to pages on your site and you will start appearing in local search results in no time at all.
While most online users aren’t that clued up when it comes to websites, there are still millions that only navigate websites that they feel safe on. It’s important you secure your website as much as possible by keeping it up to date, and you should also invest in an SSL certificate to give your site an extra layer of security when it comes to passing information to the database. Any secure website will have the letter “s” at the end of “http” at the start of any web address, for example, https://www.google.com.
Ensuring your consumers have an easy navigational experience is key for them to be able to trust your business. If they don’t feel they can trust your site or they don’t have enough information available, they’ll end up not bothering and will just shop elsewhere.