4 Tips for a New Start-Up
A recent story in the Caerphilly Observer talked about the devastating effect of redundancy and the prospect of a new start-up business. Marc Hawkey, a local Caerphilly man, had been made redundant three times in the last ten years. Needing financial security for his family he decided to set up his own mobile tyre business. The business is growing, which Marc puts down to his Facebook page getting the word around. Marc has obviously recognised the need for social media, it’s a great way to spread the word but it is only one aspect of what should be a multi-faceted campaign.
When it comes to finding a service or product that you need, nearly everyone turns to the Internet.
Get a Website
It’s not hard, you can choose from a variety of Do-It-Yourself websites. However, it’s no good just having a website that sits somewhere in the World Wide Web. It needs to be seen and it needs to work on any platform. That means you need to have your website optimised and it needs to be responsive. By using an experienced web design firm in Caerphilly you can be sure that they will build your pages using code that is tailored to your business. They can also make sure that your website is responsive – that means your customers can see it properly whether they access your website via a PC, laptop, tablet or Smartphone.
Use Social Media
Just as Marc has found out, social media can quickly spread the word. Again, it’s no good just setting up an account and waiting for the customers to flock to you. You must use social media so that people follow you and have a connection to you. Don’t just stick to Facebook – engage with Twitter, Pinterest, LinkedIn, Google+ and YouTube.
Get an App
If you have a great idea for an App that will put your business on your customers’ Smartphones – get an App developed by one of the many local firms specializing in web design which Cardiff and Caerphilly have. Far better than a business card that gets lost somewhere – a useful App will always keep your business in your customers’ hand. Interacting with your customer base builds authority and trust and leads to a successful business.
Starting out on your own can be a lonely business. While it’s great to be your own boss it also means you have to make all the decisions. Not everything will be within your field of expertise. You may have to learn new skills or employ people to help you. It has already been mentioned that getting a web designer may be better than trying to muddle through on your own. Doing your own books may be a job you would rather leave to an accountant. Fortunately, the Welsh Government has sponsored School for Startups Wales that can offer you some help and guidance.
Starting your own business is a great achievement but it is only the beginning. For a long term, sustainable business, seek the help and advice of others who have experience. There will be many mountains to climb but the view from the top is worth every step.
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