3 Ways Gaming Websites Can Use Website Design to Retain Players
The online gaming market faces fierce competition, not just from alternatives such as mobile and console gaming, but from within the sector. In order for a site to stand out, they need to make sure they are employing the best design techniques for their website in order to attract potential players and then retain them. But what are sites doing differently in order to make sure they are the site of choice in such a crowded market?
It goes without saying that the look and feel of the website itself should be one that encourages players to come back to it once they have landed on the page. The better designed the website, the more powerful and interactive the images, and the greater the strength of the copy. But most of all, the website should reflect what it is advertising – the tone and theme of the brand should shine through and give players a taste of what they could expect if they played the game. For example, the Minecraft website utilizes the blocks that are famous in the game, and gives the site a clean, refreshing look, with moving graphics in line with the sharpness of the graphics of the game.
Harnessing the power of the latest technology is also another tactic websites can employ in order to maximise website visitors and retention. At the inception of the internet, sites could do very little but display information – as the Spacejam movie website shows us. The site offers simple information and is a good example of how far websites have come as an art-form in themselves. But now, in order to differentiate from the competition, a gaming site should highlight the features of their site that reflect what gameplay might be like. For example, looking at roulette online at William Hill live casino showcases the live dealer aspects of the gameplay, which will signify to potential players what it might be like to play on the site using the latest technology.
Having a gaming website that showcases its offerings without the user having to go looking for information is another key facet in ensuring a website keeps potential players on the page. Cluttered pages that offer little information, or provide too much information and not enough clickable call to action buttons can more often result in a bounce back. One such way of combatting this is through immediately showcasing the site’s offering, as the Helicopter Game does on their site. The player can immediately play the game online, without having to wade through unnecessary information, and can then click through to similar pages once the chance of a bounceback is mitigated against.
There are many factors that can result in potential gamers loving a website and many reasons for their initial click through – but it’s the techniques applied on the actual site itself that help to determine whether or not they continue to use the site as a gaming resource, or instead choose to play elsewhere.