Data-driven approaches are, by far and large, the most effective approach to marketing. Being able to rely on data analysis allows a marketer to make smart choices, be flexible enough to follow new trends as soon as they change, and make the best of different advertising channels. Knowing how to use all this seemingly infiniteRead more
May 2017
Search engine optimization has been around for a longtime, but many people still don’t know much about it. We in partnership with Milwaukee SEO have put together a basic search engine optimization (SEO) guide to help you. Read on to find out what SEO is, factors for search engine success, basic SEO tips and aboutRead more
While there are still many small businesses that don’t even have a website, if you’re part of the bigger majority that does, but it’s still missing things customers want to see, your business isn’t benefitting from having one anyway. It’s important for your business that your website displays all the essential information your customers wantRead more
We tend to think of artificial intelligence as something in the physical form of a futuristic robot, but A.I. already exists in numerous forms today, and is regularly utilized in a range of fields – especially for marketing purposes. From user-tailored advertising to consumer trend analysis, A.I. will continue to help businesses improve their marketingRead more
The internet has grown significantly over the years since it’s inception. Introduced to the general public in the mid 90’s it has now become a part of everyday life, from online banking to online shopping, a lot happens on the internet. As the internet has continued to develop this has resulted in a growing needRead more