One advantage of having an e-commerce store compared to a local brick & mortar shop is that the potential market is so much larger. But in this digital age with an ever increasing number of online businesses, competition is fierce – so getting it right when scaling and growing your e-commerce store is of utmostRead more
There’s no doubt that online sports betting has amassed a good number of followers over the years. More and more online casinos are developing their own sports betting platforms, and sites which have been previously dedicated just to sports betting have also expanded to include online slot games and other casino games. But sports bettingRead more
One of the best ways for a website to generate money is to make sure that it is set up correctly. I am not talking about the theme being set up correctly, rather the SEO aspects of the site being 100% accurate and correct. What is SEO? SEO or search engine optimization as it isRead more
Since the election of Macron as the French leader, technology and innovation have been a major part of the countries’ desired identity. Traditionally French culture has been less concerned with entrepreneurialism and innovation, with students often citing professions such as the civil service as their ambition, rather than being a startup entrepreneur. In recent monthsRead more
If you’re new to SEO tactics or just getting started building your first website, it can feel a little overwhelming, and it might feel a bit over your head at times. Search Engine Optimization (SEO) is one of the most effective ways to bring the right traffic to your website (high-quality visitors and high-quantity, too).Read more
It is becoming clear that digital marketing is the future of doing business. An entrepreneur who does thorough market research would know that most customers, in whatever industry, are all online. If a company wants to get their attention, they would have to fight tooth and nail for it. Indeed, marketing has shifted from theRead more
Is your website converting visitors into customers? To every online business, the most important metric to be looking at is your website conversion rate. If your website isn’t converting, you’re losing money. And to be clear, it’s likely that your website wasn’t built with conversion in mind—you may have the world’s best website design, however,Read more
Life is unpredictable, and for this reason, you may find yourself in a situation where you need some cash instantly. You have a job but, it’s in the middle of the month so you won’t be getting any money until end month. Due to the urgency of the problem, you need some cash pronto, andRead more
Are you ready to bring on some new staff at your small business? If the answer is yes, will you end up getting the top-notch talent you want and need? For many business owners, bringing in the right talent can be like trying to hit a basket from mid-court. Despite their best efforts, they endRead more
Content curation is a necessary component to digital marketing. Whether it’s on blog sites or on social media, there is so much information circulating the web that it’s necessary to gather and decipher what’s relevant information and what’s not on specific topics. To do this, there are a number of content curation tools that businessesRead more