Many business owners make the fateful decision of handing over the digital marketing reigns to an agency and waiting for results which may never come. Although you are not an expert in digital advertising, this is no reason to blindly follow your marketing professional. You can have some input in the strategy to ensure thatRead more
If you need to create an amazing brochure or graphic design piece on your own but have no idea of where to start, you’ve come to the right place. Once you’ve selected your graphic design template, you may not know what the next step to take is. That’s where these tips will come in handy.Read more
When you run an online business, cyber security is one thing you need to constantly be on top of. Many small businesses mistakenly believe that hackers only target larger organisations. However, the reality is that most cyber-attacks are carried out against small and medium sized businesses. Without adequate protection, your company could find itself inRead more
Data-driven approaches are, by far and large, the most effective approach to marketing. Being able to rely on data analysis allows a marketer to make smart choices, be flexible enough to follow new trends as soon as they change, and make the best of different advertising channels. Knowing how to use all this seemingly infiniteRead more
Search engine optimization has been around for a longtime, but many people still don’t know much about it. We in partnership with Milwaukee SEO have put together a basic search engine optimization (SEO) guide to help you. Read on to find out what SEO is, factors for search engine success, basic SEO tips and aboutRead more
While there are still many small businesses that don’t even have a website, if you’re part of the bigger majority that does, but it’s still missing things customers want to see, your business isn’t benefitting from having one anyway. It’s important for your business that your website displays all the essential information your customers wantRead more
We tend to think of artificial intelligence as something in the physical form of a futuristic robot, but A.I. already exists in numerous forms today, and is regularly utilized in a range of fields – especially for marketing purposes. From user-tailored advertising to consumer trend analysis, A.I. will continue to help businesses improve their marketingRead more
The internet has grown significantly over the years since it’s inception. Introduced to the general public in the mid 90’s it has now become a part of everyday life, from online banking to online shopping, a lot happens on the internet. As the internet has continued to develop this has resulted in a growing needRead more
It’s nearly that time of year when Canadians start closely scrutinizing their receipts and other paperwork, in order to file their tax returns. The annual, “do I file on my own or hire professionals,” conversation has also started in homes and businesses around the country. Companies doing income tax preparation in Victoria, to CPAs inRead more
The amount of marketing advice out there for new businesses and veterans alike is staggering. Much of this “knowledge” can be broken down into three categories: Outdated advice that simply doesn’t work anymore (think: keyword stuffing and private blog networks) “Get rich quick” and snake oil schemes that promise overnight passive income Strategies that workRead more